Nws yog ntau tshaj ib nrab ntawm xyoo 2021. Txawm hais tias qee lub tebchaws thiab thaj chaw thoob plaws ntiaj teb tseem nyob hauv qhov ntxoov ntxoo ntawm tus kab mob tshiab, kev muag khoom ntawm cov khoom noj qab haus huv ntuj tsim tau nce ntxiv, thiab tag nrho kev lag luam tab tom coj mus rau lub sijhawm ntawm kev txhim kho sai. Tsis ntev los no, lub tuam txhab tshawb fawb kev lag luam FMCG Gurus tau tshaj tawm daim ntawv tshaj tawm hu ua "Top Ten Central Raw Materials", qhia txog kev muag khoom, kev nyiam thiab kev tsim khoom tshiab ntawm cov khoom siv raw no hauv xyoo tom ntej. Qee cov khoom siv raw no yuav qeb duas tseem ceeb. nce.

Lactoferrin

Lactoferrin yog ib qho protein uas pom muaj nyob rau hauv mis nyuj thiab mis niam, thiab ntau cov hmoov mis muaj cov khoom xyaw no. Muaj kev tshaj tawm tias lactoferrin yog ib qho protein khi hlau uas yog los ntawm tsev neeg transferrin thiab koom nrog kev thauj cov hlau hauv cov ntshav nrog rau transferrin. Ntau yam haujlwm ntawm lactoferrin yog qhov tseem ceeb heev rau cov menyuam mos los tsim kom muaj kev thaiv tiv thaiv cov kab mob pathogenic, tshwj xeeb tshaj yog cov menyuam mos yug ntxov.

Tam sim no, cov khoom siv raw no nyiam cov neeg siv khoom uas nug txog lawv qhov tsis muaj zog rau tus kab mob coronavirus tshiab, nrog rau cov neeg siv khoom uas tau txhim kho lawv lub peev xwm los rov zoo los ntawm cov kab mob txhua hnub thiab cov kab mob ntev. Raws li kev tshawb fawb los ntawm FMCG Gurus, thoob ntiaj teb, 72-83% ntawm cov neeg siv khoom ntseeg tias lub cev tiv thaiv kab mob tsis zoo cuam tshuam nrog kev cuam tshuam rau cov teeb meem kev noj qab haus huv mus sij hawm ntev. 70% ntawm cov neeg siv khoom thoob ntiaj teb tau hloov lawv cov zaub mov noj thiab kev ua neej kom txhim kho lawv txoj kev tiv thaiv kab mob. Qhov sib piv, tsuas yog 53% ntawm cov neeg siv khoom hauv daim ntawv qhia cov ntaub ntawv xyoo 2019.

Epizoic

Epibiotics yog hais txog cov khoom xyaw ntawm cov kab mob lossis cov kab mob me me uas muaj cov haujlwm ua haujlwm ntawm cov kab mob me me. Lawv yog lwm yam khoom xyaw tseem ceeb uas muaj txiaj ntsig zoo rau kev noj qab haus huv ntawm txoj hnyuv tom qab probiotics, prebiotics, thiab synbiotics. Tam sim no lawv tab tom dhau los ua cov khoom xyaw tseem ceeb hauv kev tsim cov khoom noj khoom haus rau kev noj qab haus huv ntawm txoj hnyuv. Tsim cov khoom tseem ceeb. Txij li xyoo 2013, tus lej ntawm cov haujlwm tshawb fawb txog epibiotics tau pom tias muaj kev loj hlob sai, suav nrog kev sim hauv vitro, kev sim tsiaj, thiab kev sim tshuaj.

Txawm hais tias feem ntau cov neeg siv khoom tsis paub zoo txog probiotics thiab prebiotics, kev loj hlob ntawm kev tsim khoom tshiab yuav ua rau muaj kev paub ntau ntxiv txog lub tswv yim epibiotic no. Raws li kev tshawb fawb los ntawm FMCG Gurus, 57% ntawm cov neeg siv khoom xav txhim kho lawv txoj kev noj qab haus huv ntawm lub plab, thiab tsuas yog ntau dua ib nrab (59%) ntawm cov neeg siv khoom hais tias lawv ua raws li kev noj zaub mov zoo. Raws li qhov xwm txheej tam sim no, tsuas yog ib feem kaum ntawm cov neeg siv khoom uas hais tias lawv ua raws li kev noj zaub mov zoo tau hais tias lawv ua tib zoo saib xyuas kev noj cov epigenes.

Txiv tsawb

Ua ib yam khoom noj uas muaj fiber ntau zuj zus tuaj, cov txiv tsawb nyiam cov neeg siv khoom uas nrhiav cov kev daws teeb meem los ntawm cov nroj tsuag ntuj. Cov teeb meem kev noj qab haus huv ntawm lub plab zom mov raug cuam tshuam los ntawm ntau yam, suav nrog kev laus, kev noj zaub mov tsis zoo, kev ua neej tsis tu ncua, thiab kev hloov pauv hauv lub cev tiv thaiv kab mob. Hauv Tebchaws Meskas, cov txiv tsawb raug lees paub los ntawm FDA tias yog "cov khoom noj muaj fiber" thiab tuaj yeem cim rau ntawm daim ntawv lo.

Txawm hais tias cov neeg siv khoom muaj kev nkag siab zoo txog cov khoom noj muaj fiber, kev ua lag luam tseem tsis tau pom qhov teeb meem ntawm fiber thiab kev noj qab haus huv ntawm lub plab. Yuav luag ib nrab ntawm 49-55% ntawm cov neeg siv khoom thoob ntiaj teb tau hais hauv kev soj ntsuam tias lawv raug kev txom nyem los ntawm ib lossis ntau yam teeb meem ntawm lub plab, suav nrog mob plab, tsis haum gluten, o, cem quav, mob plab lossis flatulence.

Collagen

Kev ua lag luam collagen tab tom kub sai sai, thiab tam sim no nws yog ib qho khoom siv dav dav hauv cov khoom noj khoom haus ntxiv. Nrog rau kev txhim kho ntawm tib neeg lub neej zoo thiab kev saib xyuas ntawm kev ua lag luam zoo nkauj sab hauv, cov neeg siv khoom yuav muaj kev thov ntau dua rau collagen. Tam sim no, collagen tau hloov pauv ntawm kev coj ua zoo nkauj mus rau ntau qhov kev ua lag luam, xws li kev noj zaub mov kis las thiab kev noj qab haus huv pob qij txha. Tib lub sijhawm, hais txog kev siv tshwj xeeb, collagen tau nthuav dav los ntawm cov khoom noj khoom haus ntxiv mus rau ntau cov qauv zaub mov, suav nrog cov khoom qab zib mos, khoom noj txom ncauj, kas fes, dej haus, thiab lwm yam.

Raws li kev tshawb fawb los ntawm FMCG Gurus, 25-38% ntawm cov neeg siv khoom thoob ntiaj teb xav tias collagen zoo nkauj. Kev tshawb fawb ntau ntxiv thiab kev qhia rau cov neeg siv khoom yog tsom mus rau cov txiaj ntsig kev noj qab haus huv ntawm cov khoom siv collagen raw, nrog rau kev tsim cov khoom xyaw lwm yam los ntawm algae, kom nthuav dav ntxiv qhov cuam tshuam ntawm collagen hauv kev lag luam thoob ntiaj teb. Algae yog qhov chaw muaj protein zoo rau ib puag ncig, nplua nuj hauv Omega-3 cov khoom xyaw, thiab tuaj yeem siv ua qhov chaw Omega-3 rau cov neeg tsis noj nqaij kom tau raws li qhov xav tau ntawm cov neeg tsis noj nqaij.

nplooj ntoo Ivy

Cov nplooj Ivy muaj cov tshuaj saponins ntau heev, uas siv tau ua cov khoom xyaw hauv cov mis uas txhawb nqa kev noj qab haus huv ntawm cov pob qij txha thiab daim tawv nqaij. Vim yog kev laus ntawm cov pej xeem thiab kev cuam tshuam ntawm lub neej niaj hnub rau kev o, cov teeb meem kev noj qab haus huv ntawm cov pob qij txha txuas ntxiv mus, thiab cov neeg siv khoom pib koom nrog kev noj zaub mov zoo nrog qhov tsos. Vim li no, cov khoom siv raw tuaj yeem siv rau hauv cov khoom noj txhua hnub thiab dej haus, suav nrog kev ua lag luam kev noj zaub mov kis las.

Raws li kev tshawb fawb los ntawm FMCG Gurus, 52% txog 79% ntawm cov neeg siv khoom thoob ntiaj teb ntseeg tias kev noj qab haus huv ntawm daim tawv nqaij zoo muaj feem cuam tshuam nrog kev noj qab haus huv zoo, thaum ntau tus neeg siv khoom (61% txog 80%) ntseeg tias kev noj qab haus huv ntawm cov pob qij txha zoo muaj feem cuam tshuam nrog Muaj kev sib txuas ntawm kev noj qab haus huv zoo. Tsis tas li ntawd, hauv daim ntawv teev npe xyoo 2020 ntawm cov pawg pw tsaug zog tseem ceeb uas SPINS tso tawm, Ivy tau qeb thib plaub.

Lutein

Lutein yog ib hom carotenoid. Thaum muaj tus kab mob sib kis, lutein tau txais kev saib xyuas dav dav hauv lub caij nyoog digital. Tib neeg xav tau siv cov khoom siv hluav taws xob ntau ntxiv. Txawm hais tias nws yog rau kev nyiam tus kheej lossis kev xav tau kev ua haujlwm, nws yog qhov tsis lees paub tias cov neeg siv khoom feem ntau siv sijhawm ntau rau cov khoom siv digital.

Ntxiv mus, cov neeg siv khoom tsis paub txog lub teeb xiav thiab nws cov kev phom sij cuam tshuam, thiab lub zej zog laus thiab kev noj zaub mov tsis zoo kuj cuam tshuam rau kev noj qab haus huv ntawm qhov muag. Raws li kev tshawb fawb los ntawm FMCG Gurus, 37% ntawm cov neeg siv khoom ntseeg tias lawv siv sijhawm ntau dhau rau cov khoom siv digital, thiab 51% ntawm cov neeg siv khoom tsis txaus siab rau lawv txoj kev noj qab haus huv ntawm qhov muag. Txawm li cas los xij, tsuas yog 17% ntawm cov neeg siv khoom paub txog lutein.

Ashwagandha

Cov hauv paus ntawm cov nroj tsuag hu ua Withania somnifera, lub npe nrov dua yog Ashwagandha. Nws yog ib hom tshuaj ntsuab uas muaj kev hloov pauv tau zoo thiab muaj keeb kwm ntev ntawm kev siv hauv Ayurveda, lub cev kho mob qub ntawm Is Nrias teb. Cov kev tshawb fawb tau pom tias nws muaj feem cuam tshuam rau lub cev teb rau cov kev ntxhov siab ib puag ncig, vim tias lawv tuaj yeem cuam tshuam rau kev ntxhov siab thiab kev pw tsaug zog. Ashwagandha feem ntau yog siv rau hauv cov khoom lag luam xws li kev txo kev ntxhov siab, kev txhawb nqa kev pw tsaug zog, thiab kev so.

Tam sim no, ib daim ntawv ntsuam xyuas los ntawm FMCG Gurus qhia tau hais tias thaum Lub Ob Hlis 2021, 22% ntawm cov neeg siv khoom tau hais hauv daim ntawv ntsuam xyuas tias vim muaj tus kab mob tshiab tshwm sim, lawv muaj kev paub ntau ntxiv txog lawv txoj kev noj qab haus huv pw tsaug zog thiab tuaj yeem txhim kho lawv txoj kev noj qab haus huv pw tsaug zog. Cov khoom siv raw yuav coj mus rau lub sijhawm ntawm kev txhim kho sai.

Txiv pos nphuab

Txiv pos nphuab yog ib yam khoom siv ntuj tsim, nplua nuj nyob rau hauv flavonoids. Ua ib yam khoom siv uas tau siv rau kev noj qab haus huv ntawm lub cev tiv thaiv kab mob tau ntev, nws paub thiab ntseeg tau los ntawm cov neeg siv khoom rau nws lub xeev ntuj thiab kev nyiam ntawm kev hnov.

Ntawm ntau yam khoom siv rau kev noj qab haus huv ntawm lub cev tiv thaiv kab mob, txiv elderberry tau dhau los ua ib qho ntawm cov khoom siv raw nrov tshaj plaws hauv ob xyoos dhau los. Cov ntaub ntawv ua ntej los ntawm SPINS qhia tau tias rau 52 lub lis piam txij li Lub Kaum Hli 6, 2019, kev muag khoom ntawm txiv elderberry hauv cov channel tseem ceeb thiab cov khoom noj khoom haus ntuj hauv Tebchaws Meskas tau nce 116% thiab 32.6%, raws li. Xya ntawm kaum tus neeg siv khoom tau hais tias cov khoom noj thiab dej haus ntuj yog qhov tseem ceeb. 65% ntawm cov neeg siv khoom tau hais tias lawv npaj yuav txhim kho lawv txoj kev noj qab haus huv lub plawv hauv 12 lub hlis tom ntej.

Vitamin C

Nrog rau kev sib kis ntawm tus kab mob thoob ntiaj teb tshiab, vitamin C tau nrov zuj zus hauv kev lag luam kev noj qab haus huv thiab kev noj zaub mov zoo. Vitamin C yog cov khoom siv raw uas muaj kev paub txog kev noj ntau. Nws pom muaj nyob rau hauv cov txiv hmab txiv ntoo thiab zaub txhua hnub thiab nyiam cov neeg uas xav kom muaj kev noj qab haus huv zoo. Txawm li cas los xij, nws txoj kev vam meej txuas ntxiv yuav xav kom cov tswv lag luam tsis txhob ua cov lus hais txog kev noj qab haus huv tsis tseeb lossis hais ntau dhau txog lawv cov txiaj ntsig kev noj qab haus huv.

Tam sim no, ib daim ntawv ntsuam xyuas los ntawm FMCG Gurus qhia tau tias 74% txog 81% ntawm cov neeg siv khoom thoob ntiaj teb ntseeg tias vitamin C pab txhawb lawv lub cev tiv thaiv kab mob. Tsis tas li ntawd, 57% ntawm cov neeg siv khoom tau hais tias lawv npaj yuav noj zaub mov kom noj qab haus huv dua los ntawm kev noj txiv hmab txiv ntoo ntau dua, thiab lawv cov zaub mov feem ntau yuav sib npaug thiab ntau yam.

CBD

Cannabidiol (CBD) tab tom loj hlob hauv kev lag luam thoob ntiaj teb txhua xyoo, thiab cov teeb meem kev cai lij choj yog qhov kev sib tw tseem ceeb rau cov khoom xyaw cannabis no. Cov khoom siv CBD feem ntau yog siv los ua cov khoom txhawb nqa kev paub los txo kev ntxhov siab thiab kev ntxhov siab, thiab tseem txo qhov mob. Nrog rau kev lees txais ntau ntxiv ntawm CBD, cov khoom xyaw no yuav maj mam dhau los ua lub hauv paus ntawm kev lag luam hauv Asmeskas. Raws li kev tshawb fawb los ntawm FMCG Gurus, cov laj thawj tseem ceeb vim li cas CBD "nyiam" ntawm cov neeg siv khoom Asmeskas yog kev txhim kho kev noj qab haus huv ntawm lub hlwb (73%), kev txo kev ntxhov siab (65%), kev txhim kho cov qauv pw tsaug zog (63%), thiab cov txiaj ntsig so (52%). ) Thiab kev txo qhov mob (33%).

Lus Cim: Qhov saum toj no tsuas yog sawv cev rau kev ua tau zoo ntawm CBD hauv kev lag luam Asmeskas xwb